Challenge

An esteemed family business with a national presence lost their beloved patriarch in the midst of securing capital to grow their business. In addition, there was no succession plan in place for the third generation to take-over which resulted in a public relations game of “who’s on first”. 

Goal

• Secure the necessary dollars to support the business plan and growth goals 

• Quickly, get the general public and customers comfortable with the next generation of leadership 

• Develop a long-term strategy with measured goals to ensure the customers had a level of comfort with new leadership

GV Value Add

• Raised 3x’s as much money as was needed to support the long-term strategy 

• Cultivated a “community” on social media through specific messaging that cultivated new business and reassured existing customers 

• Implemented a communications plan so people could “Get to Know the 3rd Generation”